That’s where the day-trading attention comes in handy, because we can then see where it’s interesting to buy ads and maximize the return on it. We are continuously looking at the platforms’ full scope to reach underpriced audiences. By doing that, we remove all attachment to any particular channels or platforms. We are only driven by strong media performance based on the current marketing landscape. Test and learn is our M.O.

Our media team comprises practitioners who take pride on understanding how each media channels drive business outcomes for companies. The success of a media strategy is often based on the inclusion or the planification of channel-specific details and that’s why we pay a lot of attention on them. We focus ourselves on research, media planning and buying. Reporting and analytics are also key points in succeeding because we have all the information to make possible adjustments in our ads.

As we keep our creative and media team under the same roof, we can easily facilitate creative and media cooperation in all media planning efforts, so we can make ads buys as powerful as possible.

Ultimately, we stay very transparent regarding our approach, what ads we buy and what tools we use. We provide to our clients at their request complete details of all the media purchases and the data produced by those purchases.